So just ten days after Single’s Day in China (and pocky day in Japan/Korea), you can imagine my surprise when I listen to my daily dose of NHK news on 11.22 to hear the announcer say:
“Today is Couple’s Day”
While 11.11 tells us just how single we are, I guess the combination of 11 plus 22 shows how 1 can become 2 and.. .well.. that equals to “be a good couple” day.
According to NHK news, Couple’s Day is a holiday much like Valentine’s Day in the sense that, well, it was created by the industry in order to reap in profits. Basically, Couple’s Day was designed by the apparel industry for promotional purposes and to give a boost to their quarterly saves revenue.