I was browsing through advertising agency news when I stumbled upon this article concerning China’s equivalent to Black Friday in the United States.
In other words
Leave it up to the Chinese to create a holiday that is, utterly, pointless. “Single’s Day” was supposedly devised up by some really lonely college students in a dorm, and somehow the craze has spread to the national scale–with the entire country recognizing this bizarre phenomenon and celebrating it much like the Moon Festival or even New Years. There really is no deeper meaning to the day other than the fact that 1 is a lonely number, and 4 of them lined up together makes it even lonelier—thus, ensuing commiseration.